I was browsing the net, minding my own business the other day, when I ran into one more commercial that uses the stupidest phrase ever used in marketing copy: “Free gift inside!“. Again and again and again they insult us consumers with this nonsense phrase! There are variations – as you know. Sometimes it’s “We’ll send you a free gift” of “Free bonus!“.
The word bonus implies that it’s free otherwise it would not be a bonus. It would be just a normal payable product or service. Gee!
Free gift. Hey! C’mon!? What’s this? Are we, consumers, so stupid? Are marketers trying to convince us that gifts should usually be payed for? Like: “Yo, dad, c’mon buy me a gift for birthday, I’ll pay you for that.” How silly is that???
But, no! Marketing copywriters are constantly emphasizing the “Free gift inside!” phrase. Wow! A gift? And it’s free??? Hey!
Can’t they just say: “Buy this and we’ll send you a gift.” Why to they need to push the “free” word, like, just about everywhere??? Soon, in restaurants we’ll hear: “Order a soup and we’ll rent you a spoon and the plate – for free!” Just for the sake of pushing the word “free” in the sentence.
It’s just so annoying. I had to share it with you. And I’ll make a promise. I will never never offer a “free gift” when you buy Photoshop brushes or vectors, or scrapbook kits from me. I will present you with a gift. Normal gift. We all know what the word “gift” means. I don’t know about you, but I hate the BS.
Gift – something given voluntarily without payment in return (dictionary.reference.com).
Ha! You just thought there will be no gift for you. Haven’t you?
Let me present you with a Gift – Retro Shapes Photoshop Brushes set
Brushes are compatible with Photoshop 7.0, CS, CS2, CS3, CS4, CS5… (and new versions), but also with the Photoshop Elements 6.0. I hope you’ll like it and – have fun creating!0