Starting in the 1990s, traditional illustrators confronted a challenge from those using computer software such as Adobe Illustrator, Photoshop, and CorelDRAW ().The use of Wacom tablets and similar apparatus also increased the ability of drawing and painting directly in a computer. Whilst some of the new generation of illustrators are trained at colleges directly in front of the screen, most are merely made aware of the technology available and expected to train themselves to utilize it.
While illustrations have been previously been considered just a small part of the creative and entertainment industries, they are becoming a new and significant factor in industries such as games, animation, advertising and publishing. Nowadays, because the entertainment and creative industries are very dynamic and have an easily bored market, it can be especially difficult for a title to survive without creative and appealing illustrations. This is because the imagination inside the illustrations presents a more unique sensibility and helps manipulate a reader’s mood through their imagination.