Are Microstock Agencies Still a Freelance Photographer’s Friend?

Are Microstock Agencies Still a Freelance Photographer’s Friend?
Journal

Are Microstock Agencies Still a Freelance Photographer’s Friend?

It’s Finally Friday! A Freelancer’s Joy

Oh, it’s Friday, folks! I’ve been counting down the hours. What a week! As a freelancer, I’ve seen all sorts of ups and downs, but this week? Let’s just say it wasn’t the highlight reel. Some days are like that in photography; you’re in the zone, and then you’re not. But here’s to hoping the weekend will restore a little magic and that next week goes a bit smoother. Fingers crossed!

Ah, Microstock Agencies – Back to the Early 2000s

Now that I’m reminiscing about work, here’s a throwback: microstock agencies. Yep, they first arrived in the early 2000s, offering photographers like me a way to sell our images online and make a little cash from our creativity. The concept was simple – upload a bunch of photos, tag them well, and let companies, bloggers, and designers buy them for a few dollars each. And while the price-per-photo was small, in the heyday of microstock, it added up. For freelance photographers, it was a golden ticket to a almost a passive income stream. All you needed was a decent camera, a bit of imagination, and snap – you were in business.

Are Microstock Agencies Still a Freelance Photographer’s Friend?
One of my early 2000s photos, still available on Shutterstock

Microstock Agencies Then: An Opportunity Galore

Microstock agencies like Shutterstock, iStock, Dreamstime and Adobe Stock (back in the Fotolia days) created a marketplace where everyone from businesses to bloggers could buy affordable images for their projects. For us, freelance photographers, this was a dream! You could wake up, upload some photos, and start seeing sales come in from around the world. Plus, it was super democratic – you didn’t have to be a pro with thousands of dollars worth of gear; anyone with talent could jump in and make a name (and some money) for themselves.

So, why did it work so well? Three reasons:

  1. Demand for Digital Content – The internet was exploding and websites needed images to look professional and attract readers.
  2. Affordable Pricing – Customers could buy a stock photo for just a few dollars (or even less!!), which was a win-win for budget-conscious clients and freelancers alike.
  3. Low Barrier to Entry – As long as you could snap a decent photo and tag it well, you were in.
Are Microstock Agencies Still a Freelance Photographer’s Friend?
One of my early 2000s photos, still available on Shutterstock

Microstock Agencies Now: A Whole New Game

Fast-forward to today, and the landscape has changed a lot. Microstock agencies are still around, but it’s like comparing a bustling carnival to a quiet coffee shop. Now, the market is swamped with photos – so many photos! It’s harder for photographers to stand out, and with oversupply, prices have dropped.

What’s made things even tougher? AI-generated content. AI can now create images that look real, quirky, or anything in between in seconds. Need a picture of a fluffy cat floating in space? There’s an AI for that, and it’s free. For stock agencies, this means they’re starting to sell more AI-generated content to stay competitive, which isn’t great news for the real-life photographers who built the industry.

Are Microstock Agencies Still a Freelance Photographer’s Friend?
One of my early 2000s photos, still available on Shutterstock

Are Microstock Agencies Still Reliable?

This leads us to the big question: Are microstock agencies still reliable for photographers? Well, it depends on your goals. If you’re just looking to make a few extra bucks from your photos, it can still be worth it. But if you’re hoping to make a full-time income, the reality is pretty challenging.

The royalty rates that photographers get today are often shockingly low. Some agencies pay pennies per download. It’s no longer the gold rush it once was; it’s more like searching for coins under the couch cushions. A lot of photographers are moving away from microstock as a primary source of income because the payout isn’t worth the effort anymore.

Alternatives for Creatives Today

So, if microstock isn’t what it used to be, what are the alternatives? Thankfully, there are quite a few:

  1. Print-on-Demand Sites – Platforms like Redbubble and Society6 let you sell your work as art prints, phone cases, t-shirts, and more. Customers buy your designs on physical products, and you get a cut.
  2. Direct Sales – Some photographers are setting up their own websites (like yours truly) to sell exclusive content, presets, or digital designs. This way, you control your prices and don’t lose commissions to agencies.
  3. Freelance Projects – If you have a niche skill or style, you might find better returns working directly with clients who need specific photos. They’re often willing to pay more for something unique.
  4. Exclusive Content Platforms – Some photographers offer premium collections to select clients who want unique images not available on the general market.
Are Microstock Agencies Still a Freelance Photographer’s Friend?
One of my early 2000s photos, still available on Shutterstock

Is It Time to Move On?

For some of us, microstock agencies might still play a small role. They can be a stepping stone, a place to gain exposure, or a platform to sell work that might not fit anywhere else. But as a career photographer, I’ve found that diversifying and exploring other revenue streams keeps things interesting and more profitable.

If you’re a photographer just starting out, I’d say give it a try – it’s a good way to dip your toes into the world of selling photos. But for those of us who’ve been here for a while, it’s like flipping through an old photo album. The good memories are there, but we’ve moved on to new adventures.

Wrapping Up: A New Era for Creatives

So, that’s my take on microstock agencies – nostalgic, a little bittersweet, and a big reminder of how much the photography world has changed. While they were a game-changer in their prime, the world has changed, and so has the way photographers and designers make a living. We’re in a new era, folks, and it’s both thrilling and challenging.

Before I head off for that weekend I’ve been looking forward to, don’t forget to check out some unique content right here on graphics-illustrations.com! Make sure to explore the Premium content section for exclusive designs, and if you’re hunting for digital delights, stop by my FiveCatsGraphic Shop on Etsy. And hey, if designer clothing, shoes, and accessories with a feline twist are your thing, swing by my CatPrints by BSilvia shop – I promise it’ll be worth your while!

Whisker Walk: EVA Foam Clogs with Purr-sonality
Whisker Walk: EVA Foam Clogs with Purr-sonality and Kitty Comfort: EVA Foam Clogs with Purr-sonality available in Cat Prints by Bsilvia Shop

Happy snapping, and here’s to the future of creative work, wherever it takes us!


Discover more from

Subscribe to get the latest posts sent to your email.

Join Our Creative Family: Discover the Art of Design with bsilvia, Your Friend in Photography and Graphic Design From Art Director to UX/UI Designer and now your guide since 2007, I'm here to share 25 years of passion and expertise to make your creative journey a joyous one!
Back To Top

Discover more from

Subscribe now to keep reading and get access to the full archive.

Continue reading