Pinterest Business Account: A Fun Guide

So, you’re thinking about using a Pinterest Business Account to grow your creative empire or at least make a few bucks. I’ve been there – clueless and confused, but excited about the possibilities. Spoiler alert: I’m still not 100% sure what I’m doing, but hey, that’s part of the fun, right?

Let me tell you my Pinterest story, and by the end, I hope you’ll have a clearer idea of how you might get better at using a Pinterest Business Account. Will I guarantee you’ll become a millionaire from pinning? Absolutely not. But maybe you’ll at least earn enough for a coffee (or two).

My Humble Pinterest Beginnings

I’ve been using Pinterest for what feels like forever. I wish I could tell you exactly when I started. Like most of us, I don’t keep emails from 2008 or 2009. Pinterest wasn’t a revolutionary business tool back then. It was more like a virtual corkboard to collect cool ideas, recipes, and random art inspiration.

If you’re curious, here’s my Pinterest profile. Feel free to check out my pins, but I warn you, it’s a mix of everything. It’s like an attic full of memories and inspiration.

The Wallpapers That Took Off

Fast forward to Spring of this year, and I was busy creating some mobile wallpapers, just for fun. I made a daisy wallpaper series, and I thought, “Why not share this on Pinterest?” So, I did! You can check out the daisy wallpapers here: Daisy Mobile Wallpapers.

To my surprise, the response was way better than I expected! People actually liked them, downloaded them, and even left comments saying thank you. Imagine that! I got excited and shared more wallpapers, like Sunflower Wallpapers and Valentine’s Day Wallpapers. Even my Cat Wallpapers from Cats Magazine made their way onto Pinterest, and guess what? People loved those too!

Here’s a fun fact: I wasn’t even trying to sell anything. I was just doing what I love – creating. But the traffic, views, and engagement were through the roof!

The “Business” Part of the Pinterest Business Account

Now, here’s where things got interesting. Out of nowhere, Pinterest started emailing me. “Do you want to chat with a Pinterest representative about your account?” Um, what? Why would Pinterest want to talk to me?

I ignored the first email. I assumed it was some kind of sales pitch. Then came another email, and another… Eventually, I gave in and scheduled a meeting.

So there I was, sitting in a virtual meeting with a very eager Pinterest representative. She was polite at first, but as the conversation went on, I could tell she was getting frustrated with me. Why? Because I didn’t have any products to sell on my website! I almost hear her thoughts: “What are you even doing on Pinterest if you’re not selling anything?”

I explained that I do have products – just not directly on my site. I have an Etsy shop, and I sell my designs on Redbubble, TeePublic, and Society6. But on my website, I mostly share free downloads and offer premium memberships for other designs. I’m a creator, not a hardcore seller. I like to enjoy my work, not turn every pixel into a sales pitch.

Pinterest as a Sales Tool?

Here’s the thing: Pinterest wants you to make money, but only if you’re selling something. And while there are plenty of success stories out there (I’m sure you’ve seen the “Earn $10,000 a month just pinning!” type of posts), I’m a bit skeptical. Sure, Pinterest can drive traffic to your site. But if you don’t have something to sell, what’s the point of a Pinterest Business Account?

If you do have an online store or products, Pinterest is a great way to showcase them. Create eye-catching pins, link back to your store, and you might see some sales trickle in. But don’t expect overnight riches. Honestly, it’s more like a slow burn, not a roaring fire.

So, What’s My Advice?

If you’re thinking about setting up a Pinterest Business Account, here are a few things you should keep in mind:

Content is King: Pinterest is a visual platform, so make sure your pins look great. High-quality images and catchy headlines are key. Think of your pins as mini billboards for your brand.
Consistency Matters: The more you pin, the more likely you are to be seen. You don’t have to spend hours on Pinterest every day, but regular activity helps. Schedule pins in advance if you can.
Use Pinterest Analytics: One cool thing about having a Pinterest Business Account is the analytics feature. You can see which pins are performing well. You can find out how much traffic they’re driving to your site. You can even discover what people are saving for later.
Consider Pinterest Ads: If you’re ready to spend a little money, Pinterest ads can boost your visibility. They’re not as pricey as Facebook or Instagram ads. Still, they can be effective if you’re targeting the right audience.
Pin Your Own Stuff (A Lot): Don’t be shy about pinning your own content. Share your products, blog posts, and designs. If you’re proud of it, pin it!

Do You Need a Pinterest Business Account?

If you’re an artist, creator, or small business owner, having a Pinterest Business Account can be useful. It is only beneficial if you’re actively selling something or driving traffic to a shop. For me, I’m happy sharing my creations and connecting with my audience without stressing over sales.

But hey, if you’re curious about making your Pinterest more “businessy,” give it a shot. Just don’t expect Pinterest to do all the heavy lifting. It’s still up to you to create, share, and engage.

Final Thoughts

So, can a Pinterest Business Account help you get better at pinning? Maybe. But at the end of the day, it’s just another tool in your creative toolbox. If you love creating and sharing, you’re already winning, business account or not.

Before I sign off, make sure to explore more unique content here on graphics-illustrations.com, and check out the Premium Content section for exclusive designs. Are you in the mood for some designer clothing, shoes, and accessories? Then pop over to my CatPrints by BSilvia shop. Oh, and don’t forget my FiveCatsGraphic Shop on Etsy for more digital designs!

See you next time! 😊